{Digital} Share your food: Food donate with every food image on Instagram - World Food Program.

W ir know it, but we hide it. Because in the global structures it seems almost impossible for the individual to do something about it: the world is in imbalance. More than 800,000,000 people worldwide are hungry. Every minute, at least 50 people die of malnutrition. But every day, more than 200,000 new food images are shared on Instagram and other social media platforms.

Would not it be great if, as a fully groomed and full-bodied foodie, you're sharing your food not just virtually but really with others? Share people?

World Food Program - an exciting, yet fictional concept. Would you like to join?

WFP - SHARE YOUR FOOD from Martin Ruge on Vimeo.